As of September 2016, the site annually receives more than 2.27 million page views from more than 1.37 million unique visitors, and has increased traffic by 25% every year. Working directly with surgeons and administrators, we created the architecture for a 2000-page site, including 15 divisional subsites, as well as designing the visual layout and graphics. Our team researched, wrote and proofread text content, created and edited photos, diagrams, and illustrations, and promoted the site through SEO and social media, including Facebook, Twitter and YouTube. More information
Another multifaceted project that began as a simple website redesign, the Schoolguides.org program expanded to include designing a 64-page student handbook, logo and branding, and creating marketing pieces for new online experiences, including a social networking module for schools.
The website went through at least three major redesigns to keep up with its evolving target market, which is schoolchildren and their families. The most recent version was designed to reflect other marketing pieces aimed toward high school students, including TV commercials, magazine ads, and point of purchase displays at retail stores. More information
The TASK website project began with the design of a people-friendly logo that was colorful and optimistic. The logo had to be reducible as well as recognizable when printed in black and white. The logo and the web site had to accurately depict the demographic that TASK serves, which is special needs children and their parents and families. Another major emphasis was in showing the TASK’s staff and meeting rooms, so that web visitors will be familiar with the TASK environment before their first physical visit. Support, advocacy and a welcoming atmosphere was the consistent theme throughout. More information
In tandem with a print campaign that included flyers and posters, this site was designed to promote Compassionate Cuisine, a charity event for a humane organization, Animal Acres, now called Farm Sanctuary. More information
Dr. Martin Kay’s site caters as much to a senior audience as well as the middle age demographic, and as much to men as to women. The web site was designed to be family-friendly which meant no nudity or suggestive graphics. Our task was to create a safe, accurate and informative online experience while still maintaining a certain level of design aesthetics, a certain “sexiness”. Since the majority of services offered were for facial treatments, variations of the human face and head are repeated throughout the overall design. More information
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